Credits
Eddy Royal, Managing Director
Logan Bradley, Creative Director
Kaan Hiini, Design Director
Jono Cole, Photographer
Bede Bennett, Designer — that's me!
Georgia Hoskins-Smith, Producer
Via Tuimaseve, Project Coordinator
I created all the Out of Home and Digital advertisements for Auckland's 2024 Pride Festival.
The theme for the festival looks to the future and explores what is 'Beyond Paradise' for the Rainbow community in Tāmaki Makaurau, Auckland. Born from this question is a powerful & mysterious aesthetic that glows with a 'Mad Max' futuristic edge.
I was responsible for designing all the social media content for Auckland Pride's channels so they could promote the event.
Creating a fully-functioning Snapchat filter through Snap Inc's Lens Studio was a fun learning experience.
Due to the festival's popularity, many sponsors are happy to promote Auckland Pride for free on billboards and street posters. As a result, I produced hundreds of assets for all different sizes and mediums.
